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I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.”

John D. Rockefeller, CEO of Standard Oil



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I cannot emphasize enough how valid that quote has proven to be in my career as a Founder of companies and their CEO.

Nothing, absolutely nothing, is more important than showing up to work very day with a positive optimistic attitude, regardless of what happened the day before or what you think might happen today. You need every brain cell on fire every day… not some saying “Yes, I can do this” and others saying “Run away, it’s going to be horrible.”

Nothing, absolutely nothing of any greatness or significance was accomplished by the person who said “I can’t do it.”

- Stuart Burchill


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